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Intelligence, emotion and intuition are separate mind components. It is impossible for intelligence to duplicate the functions of emotion and intuition. That’s why only emotion and intuition can give individuals the capability, speed, agility and perception to navigate through the increasing risk, randomness and unpredictability of innovation. 

But most individuals mistakenly default to making innovation decisions by relying on data and analysis, which is the domain of intelligence. This is a mistake because data and analysis, no matter its quality or quantity, does not lead to successful innovation

It is not cold, intelligent analysis that drives most successful individuals and organizations forward. Intuition is the guide and emotion is the real engine. That’s why Steve Jobs said: “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

But most innovators who do rely extensively on their emotion and intuition just get pulled in multiple wrong directions and then end up failing as much as those that rely on data and analysis. That’s because there is a huge catch to using emotion and intuition for innovation that is understood by breakthrough innovators. It can only be done successfully if an innovator additionally develops a skill to use emotion and intuition as a tool alongside their intelligence.

Learning this skill has always been left to the chance of experience and/or natural ability. This is why innovation failure rates are so high. The ITP flips this dynamic by teaching innovators how to use emotion and intuition as tools alongside their intelligence.

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