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The Skill of Creativity

First we have to start by identifying what the skill of creativity exactly is, which is subjective and means something different to everyone. Even the term ‘creativity’ is vague and has many different flowery descriptions. So before we discuss how to learn the skill of creativity we must begin by defining creativity itself in such an inconvertible way that it will be accepted and collectively shared by society. This will be achieved by defining what creativity is not in comparison with something else and then defining what it is as a process.

To start, AI (Artificial Intelligence) is what’s going to be used as a comparison. Currently AI can:

  1. Win against humans at complex board games.

  2. Defeat humans in debates.

  3. Create completely new images within photos and videos.

​In the future, AI will become further enhanced as it’s combined with big data and quantum computing in cloud based applications. These apps will be geared to, and replace humans in, different fields from engineering, to medicine, to media, to science. This makes the current and especially future AI look like it’s functioning with creativity, because the results of those types of functions are the same as what humans currently label as creativity in themselves. But we know this incorrect because humans have attributes of intuition and emotions that are required for creativity while AI is comprised only of algorithm coding. This just means that many of the functions humans currently do are mislabeled. So we need to more accurately define many human functions as exploration, curiosity, experimentation, strategic thinking and amusement etc.; but not as functions of creativity.

Now that we have defined what creativity is not, we can finish defining what it is as a process. Creativity requires the individual to:

  1. Come up with new destination ideas (i.e. new paradigm) through questions of what will be achieved.

  2. Connect ideas (i.e. connecting paradigm) that get them to their destination from the reality they’re in currently (i.e. present paradigm).

  3. Be able to function effectively while trying to think through all their ideas in a reality that is itself constantly changing.

So the definition of creativity as a process that can be collectively shared by society would be: The act of an individual creating a new destination paradigm, then a connecting paradigm, while holding in their mind the current paradigm and still functioning effectively in a changing environment.


This is the intense process all great artists constantly go through, pushing themselves to utilize their intuition and emotions, in order to avoid becoming obsolete. In the commercial space, this is the process individuals also need to learn and practice to attain the skill of creativity. That is one of the reasons why the ITP (Innovative Thinking Process) Course was created. Because the skill of creativity cannot be learned incidentally over time or through other mislabeled functions. The ITP is the only training in the world that directly teaches the skill of creativity.

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